The user experience is characterized by all the elements that contribute to making a visitor’s journey on a website more fluid. In other words, the user experience is highly dependent on ergonomics. The better the ergonomics, the greater the chances of converting the user.
If you notice a drop in your conversion rate, then it’s time to analyze the situation to optimize the navigation on your website. To do so, Codeur.com offers you 6 unbeatable tips to improve the user experience!
Create a hub per persona from the home page
The persona is a specific segment of the company’s target audience. In general, all activities have more than one persona. And at a time when personalization of communication is king, it becomes essential to adapt the user experience to specific needs.
To achieve this, you have to propose several paths from the home page. In your menu, invite the user to choose his or her “category”. This is what the Metro site offers, for example. It encourages professionals to select their profession in order to benefit directly from personalised content.
They then continue their visit through a route designed for their profile, which will de facto improve their user experience.
Boost page loading speed
The sailing conditions play an essential role in the customer experience, so it is necessary to focus your efforts on this issue. Smooth navigation, made possible by optimizing the loading speed of your pages, encourages users to continue their visit.
You must be vigilant about the elements that you include in your pages. Indeed, some of them are likely to slow down the loading speed of your content:
- heavy images
- bad host
- no caching
- too many plugins
- and so on
To find out how well your pages load, use sites like PageSpeed Insights, GT Metrix or Pingdom.
Create a clickable logo
The clickable logo is a clever and ergonomic technique that allows users to return to the home page of your site with a single click.
Without the integration of this logo, visitors to your website will have to use the “Back” button many times or re-enter the URL of your site, which may discourage them. This logo must be inserted on each page of the site to promote comfortable and ergonomic navigation.
Create a search field
The provision of a search engine allows users to access very quickly the content they wish to consult.
All they need to do is enter one or more keywords to find your content that contains it. Guaranteed time saving.
When an Internet user first visits a complex and poorly organized website, he often has the reflex to leave it and find another more functional one. It is therefore essential to structure your website in such a way as to guide visitors step by step. Start by proposing general universes, before breaking them down into sub-categories.
To simplify the navigation, do not hesitate to remove unnecessary inserts or information. For an optimal user experience, visitors should access the information they are looking for with a minimum number of clicks.
Regularly analyze visitor behavior
Analyzing the behavior of Internet users is an essential step that allows you to make the necessary adjustments. The various analysis tools available on the market provide you with very valuable data. Don’t hesitate to use Google Analytics, Jaco, Clicktale or Piwik.
The objective of these analyses is to ensure an unforgettable user experience to increase the conversion rate.
A successful user experience allows companies to keep visitors on site and draw them as far as possible into the conversion tunnel. This is how they generate leads and boost their sales performance.